Dezhuang Hot Pot was established in 1999 with the mission of promoting Chongqing hot pot culture. Meanwhile, Dezhuang Group is a modern private enterprise that integrates diversified industries such as catering, food, and scientific research.
Dezhuang Group adheres to technological innovation. In 2000, they developed enzymatic tenderization technology and won the National Commercial Science and Technology Progress Award. In addition, they successfully served beef rolls (maodu/cow stomach) from Dezhuang, completely solving the safety issue of maodu in hotpot. In addition, they spent seven years developing the Li’s spiciness using multiple patented technologies, unified the spiciness standard, and became the local standard in Chongqing in 2018. In addition, the group also owns the world’s largest hotpot.
Dazhuang’s hotpot
Dezhuang’s giant hotpot has a diameter of 10 meters and a height of 1.06 meters, holding the Guinness World Record for the largest hotpot in the world. This hotpot uses 20 tons of ingredients and seasonings in the broth, surrounded by a total of 68 small cubes. Since its appearance, it has been almost full every day. People queue up to taste the world’s largest hotpot, and many tourists are also attracted.
According to the world’s largest hotpot designer, there are generally around 30 tables (68 people per table) where hotpot appears. Meanwhile, data shows that foodies have consumed a total of 9000 kilograms of tripe, 40000 sausages, and 125000 kilograms of vegetables within five days.
In addition, the world’s largest hotpot also appears at large-scale exhibitions such as the hotpot festival and the China International Import Expo, attracting many locals and overseas friends to come and taste it.
Li’s spiciness
What is Li’s spiciness level? This is a spiciness standard. A quantitative value representing the degree of spiciness was determined based on the correspondence between sensory perception and capsaicin content. The commonly used spiciness levels are 12 degrees for mild spiciness, 36 degrees for low spiciness, 45 degrees for medium spiciness, 52 degrees for high spiciness, 65 degrees for extremely spiciness, and 75 degrees for super spiciness.
At present, Chongqing hotpot soup is generally divided into mild spicy, medium spicy, and super spicy. However, there are differences in the understanding of different chefs, which leads to significant differences in the taste perception of food among foodies in different stores of the same brand and hot pot soup.
Similarly, different regions and people have different taste perceptions of the same hotpot soup. For example, for hot pot soup with moderate spiciness, people from Chongqing may find the taste ordinary, while those from regions that do not accept this spiciness may find it very spicy.
Therefore, only by uniformly measuring the spiciness of Chongqing hotpot soup can consumers easily choose the appropriate spiciness and better promote Chongqing hotpot.
Over the past seven years, based on the consumption data of more than 900 branches of Dezhuang Hot Pot, the group has successfully served Li’s Spicy Degree. It is not limited to hotpot, but all foods containing pepper and chili can also be measured and labeled with spiciness tags for customers to choose from. Li Dezhuang’s spicy degree program has been launched in many universities in China. Li’s spicy hotpot received high praise from college students after tasting it. According to their introduction, when tasting Li’s sesame sauce, they can find the spiciness that suits them best. They were very surprised that they could fully immerse themselves in the spicy world while it was also safe.
Li’s spiciness is not only a measure, but also a healthy and moderate dietary concept. In this way, Dezhuang has created a better and healthier lifestyle.
Store Tips:
Dezhuang Backyard Garden (1891 Times Square)
Address: Third Floor, Zone D, Times Mall, 1891 Nanbin Road, Nan’an District
Contact information:+ 86-23-62876888
Dezhuang 1898 Cultural Experience Center
Address: No. 21 Danzishi Old Street, Nan’an District (Landmark Binjiang Park)
Contact information:+ 86-23-62810368
Dezhuang (Three Gorges Square)
Address: 6th Floor, Digital Port, Sanxia Square, Shapingba District
Contact information:+86-23-65384937